Hua Medicine, a leading clinical stage biotechnology company based in Shanghai, announced Wenjie Xu, an experienced sales & marketing veteran in China, joins Hua Medicine as VP, Head of Commercial Strategy and Marketing.
Ms. Wenjie Xu brings with her over 20 years of experience working in various sales and marketing roles at multi-national pharmaceutical firms in China. Prior to joining Hua, she was the Executive Director of the Cardiovascular, Renal, and Metabolic Business Unit at AstraZeneca China. Ms. Xu’s principal responsibility at AstraZeneca China was sales and marketing of their diabetes franchise in China, including the launch of Forxiga (dapagliflozin) She also served in various sales and marketing roles at Eli Lilly from February 2007 to December 2015, focused on diabetes starting in 2009. Prior to Eli Lilly, Ms. Xu served in sales and marketing functions of various international and domestic pharmaceutical companies, including Amgen China. Ms. Xu received a Bachelor’s degree in Pharmaceutical analysis from the China Pharmaceutical University, and a Master of Business Administration from Goizueta Business School, Emory University.
▲Ms. Wenjie Xu
As Hua’s Head of Commercial Strategy & Marketing, Wenjie’s key responsibilities will be to develop the commercial and marketing strategies of the company’s products, manage marketing and product education activities, and the training of sales staff.
Hua Medicine successfully completed its proof-of-concept study Phase II clinical trial for Dorzagliatin (HMS5552), a novel 1st-in-class Glucokinase Positive Allosteric Modulator (PAM) for the treatment of diabetes in 258 patients in 22 leading hospital centers across China in 2016. The Phase II data was published in the Lancet, Diabetes and Endocrinology on May 8, 2018. In China, the company has initiated the NDA enabling process and has started two Phase III clinical trials targeting drug-naive and metformin treated T2D patients in China led by Professor Dalong Zhu, President-elect of China Diabetes Society (CDS), and Professor Wenying Yang, Former President of CDS, with 110 clinical sites located throughout China participating.
"We are very excited to have Wenjie join the Hua team, leading our commercialization and marketing efforts.” said Dr. Li Chen, CEO of Hua Medicine. "Wenjie is highly experienced in the sales and marketing of diabetes drugs in the China market. As Hua’s head of commercial strategy and marketing, her experience and network in China’s diabetes market will be critical in helping us deliver Dorzagliatin to the world’s largest diabetes population."
About Hua Medicine